Vicks VapoRub – India’s Number One Cold Rub – provides safe and
effective multi-symptom relief from the six symptoms of cold, namely – blocked
nose, cough, body ache, headache, muscle-stiffness and breathing difficulty. The
medicinal properties of Vicks VapoRub’s natural ingredients - Nilgiri
(Eucalyptus Oil), Pudina (Menthol) and Kapoor (Camphor) provides faster,
longer-lasting relief from these six symptoms of cold. Vicks VapoRub's external
application is safe and effective for regular use and provides relief from the
symptoms of a cold vs. strong internal medicine.
In Consumer Research
conducted by P&G and market research firm NFO-MBL (National Family Opinion –
Market Bureau Ltd.) consumers rated Vicks VapoRub comparatively higher on
parameters such as ‘Fast Relief’ and ‘Long-Lasting Relief’. In addition, they
also rated Vicks VapoRub significantly better on key product attributes stating
that it is ‘Less Greasy’ and ‘Smells better’ and almost 80% of the respondents
rated Vicks VapoRub as ‘Better than any Cold Rub Ever Used’.